Online Desk: An iconic leather jacket worn by Michael Jackson in a Pepsi advert in the 1980s has been sold for £250,000 ($306,000) at an auction.

The jacket was among more than 200 pieces of music memorabilia sold in London on Friday, including a George Michael jacket and an Amy Winehouse hairpiece. Pieces linked to David Bowie, Oasis and The Beatles also went under the hammer, reports BBC.

Jackson wore the jacket in 1984, in the first of a series of commercials the superstar did for the soft drink company.

Those adverts are mainly remembered for an incident owhich saw Jackson’s hair catch fire during one filming session, leaving him with serious burns. He was wearing a different jacket at the time.

Jackson wore his La Rocka jacket while duetting alongside US singer Aretha Franklin in I Knew You Were Waiting (For Me). It sold for £93,750 ($115,000) – also including the buyer’s premium – as part of the four-day Propstore entertainment sale.

That was significantly more than the guide price, of between £30,000 and £60,000.

Memorabilia belonging to Jackson has previously sold for thousands. His black fedora hat which he wore just before performing his famous moonwalk dance for the first time in 1983 was sold at a Paris auction in September for €77,640 (£67,088).